About the research group Management Analytics
The interdisciplinary Management Analytics research group focuses intensively on innovative digital technologies and their possible uses in business management. The emphasis lies in the application of data-driven analysis methods in the areas of digital marketing and human resource management.
The Management Analytics research group brings together various disciplines (from left to right):
- Business Mathematics and Statistics - Prof. Dr. Rainer Stollhoff
- Human Resource Management - Prof. Dr. Marc Roedenbeck
- Business Psychology - Marcel Herold, M.Sc.
- Digital Marketing - Prof. Dr. Lydia Göse
- Personnel Psychology - Christin Buley, M.Sc.
