[Opp:Lab] Strategic content creation using ChatGPT and intelligent tools for Marketing & Social Media [ENG]

Type of event: Workshop
Venue: Opp:Lab (LOK21, 1.OG, Raum B1-24)
Organiser: Startup Center

Do you want to use ChatGPT and other smart tools to bring more efficiency and structure to content creation for your marketing and social media? Then this workshop is the right place for you.
In our 3.5-hour interactive workshop, we will work together in groups and use a real or fictitious case study to develop a workflow for content creation that you can implement or adopt directly for yourself. Agile methods will be used for the strategy part and then the results will be put into practice using AI and other tools. Various formats (text, images, video) are created, which ideally build on each other so that a workflow can be designed as efficiently as possible.

Quick overview of the content and methods:

Keynote speech + workshop + Q&A-Session
Thematic introduction to AI-supported content creation and smart marketing & social media tools
Presentation of suitable application scenarios
Applied creation of text, image and video formats
Presentation of advantages and disadvantages of individual tools
Interactive work with illustrative examples
Do's and don'ts for practical application

This workshop is suitable for everybody who wants to create a content strategy using agile frameworks and then implement it efficiently using ChatGPT and other tools.
If you would like to take part in this workshop in English and free of charge, please register directly here.

About the coach Cindy Pfitzmann
Cindy Pfitzmann is an expert in digital marketing, strategic storytelling and content creation with AI. She works with entrepreneurs who want to build and expand their online presence. She is also a lecturer at the HWR Berlin for “Strategic Management”. She is the founder of The Bold Woman platform, on which female entrepreneurs and female leaders are published and portrayed with their stories. There is also a bestselling book series, speaker and networking events as well as workshops and training sessions on digital visibility.

Sidenotes:
After the workshop as well as during the event will be enough time for questions, exchange and networking.
The workshop is a method day for #AI and takes place as part of the projects startINN and Startup Revier EAST.
Click here to register.

Ansprechperson:
Sandra Jakob
Tel.: +49 3375 508 663
Mail: opplab(at)th-wildau.de